Category: Data Leadership
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Why data strategy fails and how you can get it right
Data is a valuable business asset, described as the most important currency in commerce, yet only 3% of companies’ data meets basic quality standards and the cost of data breaches to business is rising. Here, I share how your business can avoid data strategy failure and how to get it right, leading to improved data […]
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Why your business needs a data strategy and how to get started
Businesses have always run on data, from 5,000-year-old Sumerian trade on clay tablets to today’s silicon-driven artificial intelligence algorithms, data is at the heart of practically every business decision. Data is used everywhere in your business and in every team. Successful businesses use data to: Deliver marketing strategy by creating market segments Help sales predict […]